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NECS

Summary:
NECS, owned by Cellcom, Israel’s largest wireless company, offered MailPush, an off-line e-mail notification service in 30 countries. They also developed C-Webmail software, which enabled users to download Hotmail messages to their PCs like a POP3 account. When DDC took this subsidiary of the Bell South International Group as a client in the summer of 1998, they had no marketing infrastructure in the U.S. and hired us to put them on the map.

Strategy:
Although “push technology” wasn’t a new concept in the U.S. market, the ingenuity of this Bell South International subsidiary made them stand apart. We pitched “proof of concept” stories first and then set up a road show for MailPush’s President, Zvika Eadan.

Results:
In eight months, we successfully placed over 100 articles for NECS in such publications as US News and World Report, The New York Times, Business Week online, ZDNet, Nando Times, CNET, and the Associated Press and Reuters news wires, as well as all major computer consumer publications and relevant trades. Here’s the complete list of placements:
   
  • Interactive Week, Randy Barrett, included in cover story on Israeli high tech companies, August 24.
  • ENT Magazine, circulation 80,000 semi-monthly, “Free Mail” by Mark McFadden. Story on Cwebmail, April 21.
  • Yated Ne’eman weekly newpaper, Monsey, NY 33,000 circulation, News Tidbits section, “Knock! Knock! Anyone Home?” by C.B. Weinfeld. Brief on Signaler for ICQ. April 16.
  • Tribune-Review, Greensburg, PA, 65,499 daily, “Free software lets users take a test drive” by John Moran, Hartford Courant, April 12.
  • Star Tribune, Minneapolis, MN, 386,807 circulation, “TECHTODAY: FYI—You’re Always in Touch” from the New York Times, March 30.
  • The Journal Record Magazine, Oklahoma City, OK, circulation 4,232 daily, “Always in touch” from the New York Times, March 31.
  • Textile Rental Magazine, Hallandale, Florida, circulation 5,982 monthly, “fyi—You’ve Got Mail—Without A Computer” April 1999.
  • Yahoo! Internet Life, 600,000 circulation, home&office section, “Tools” May 1999.
  • International Herald Tribune, 193,305 circulation, “Briefly” April 1 (from NY Times).
  • Louisville Courier (Gannett), Tech page What’s New “Streamlining E-mail” by Bill Wolfe, April 5.
  • The New York Times, Circuits Newswatch section, “Always in Touch” March 25.
  • Richmond Times-Dispatch, 245,265 circulation “The Web”, March 7.
  • The Virginian-Pilot, 200,696 circulation, “Software is open for test drivers—Shareware helps software makers meet customers, promote” by John Moran The Hartford Courant.
  • The Saginaw News, 50,541 circulation, “Using free shareware to take a test drive” by John Moran The Hartford Courant.
  • The Daily Gazette, 58, 323 circulation, “Consumers, companies both benefit from sharing wares—Free downloads of programs pave way for wider distribution” by John Moran The Hartford Courant.
  • The Muskegon Chronicle, 48,029 circulation “Shareware great way to get test drive before you buy” by John Moran, Hartford Courant, February 13.
  • The Californian, circulation 19,896 “Free software is like taking a test drive” by John Moran, Hartford Courant, February 15.
  • ZDNet Software Library, Chris Faust, posting Signaler 3/23, review and rating in 1 week.
  • CNET news.com “Firm gives ICQ offline seeking ability” by Jim Hu, March 22, 11:35 a.m.
  • CNET news.com “Short Take: ICQ will find users offline” by Jennifer Balderama, March 19, 11: 40 a.m.
  • Financial Times, London, England, 308,744 circulation, “An innovation pushing against the tide” by Tim Jackson, March 9.
  • The Macauthority Magazine, 13,392 circulation monthly www.zdjournals.com/tma <http://www.zdjournals.com/tma> , “Use MailPush to notify you of mail” April 1999.
  • Portland Press Herald, Portland, Maine, 72,068 circulation “Taking software for a test drive” by John Moran, Hartford Courant, February 19.
  • The Times-News, Twin Falls, Idaho, 22,350 circulation “Take free software on a rigid test drive” by John Moran, Hartford, Courant, February 16.
  • Argus Leader, Sioux Falls, SD, 51,820, “Test drive software before buying” by John Moran from The Hartford Courant, February 11.
  • The Brainerd Daily Dispatch, Minnesota, 16,807, “Using free software to take a test drive” by John Moran from The Hartford Courant, February 14.
  • CNET News.com “Application takes aim at free email services” by Paul Festa URL: http://www.news.com/News/Item/0,4,33245,00.html <http://www.news.com/News/Item/0,4,33245,00.html> , March 3, 1999, 12:20 p.m. PT
  • The Bulletin, Bend, Oregon, 29,324 circulation “Fledgling software companies makes sales through giveaways” by John Moran of the Hartford Courant, February 7.
  • Mobile Computing, News: New Arrivals section “Your e-mail is in” March 1999.
  • Orange County Register, Connect Supplement, “Surfer Grrrl//Making e-mail easier//Check out these Web sites for ways to rev up the fun” by Leslie Gornstein, circ. 360,330; ------ web hits February 9.
  • Sky Magazine for Delta Airlines, Todd Spangler, Britta Waller editor, February issue.
  • New Media News.com, Stan Bunger TV spot on C-Webmail, airs Friday and Saturday February 19, 20 on Knowledge TV (international to 26 million households) and Bay TV covering all cable subscribers in San Francisco Bay Area.
  • PC Week online, “Breaking News” February 8.
  • The Hartford Courant, 217,759 circulation, “Take a Test Drive” by John Moran, February 4.
  • Denver Post, 354,102 circulation, “Ideal e-mail available, with work” by Kim Komando, January 4.
  • Weekend Web Picks, newletter to 4,000 by Lenny Charnoff, charnoff@netogether.com <mailto:charnoff@netogether.com> 1/30.
  • World Trade, Business Travel Section, “Don’t Miss That Critical E-Mail!” by Martha Celestino, February issue, circ. 85K+ top mgt worldwide (most in U.S.) mainly Chairmen, CEOs, Owners.
  • Austin American-Statesman, 178,643 circulation, “Some e-mail programs deliver more than others” by Kim Komando, January 2.
  • The Day, New London, CT, 46,601 circulation, “Managing the E-Mail Madness—E-Mail options now allow solutions to your problems” by Kim Komando, January 10.
  • Interactive Week, ŒAlways-On’ Chat Service Planned, by Todd Spangler, January 25. On line and hard copy.
  • Working Woman Magazine, 643,288 circulation monthly, “E-mail, Phone Home” by Randy Barrett, February 1999.
  • Jonesreport, Indiana, IN, 1500 monthly circulation, “You’ve Got Mail--More Easily” from US News and World Report, December 14, 1998.
  • The Herald-News, Joliet,IL, 50,277 circulation, “Sorting out the e-mail madness” by Kim Komando, December 31, 1998.
  • The News-Sun, Waukegan, IL, 38,286 circulation, “Sorting out the e-mail madness” by Kim Komando, December 31, 1998.
  • The Arizona Republic, Phoenix, AZ, 484,630 circulation, “Sorting through the Net’s e-mail madness” by Kim Komando, January 4.
  • St. Paul Pioneer Press, St. Paul, MN 200,389 circulation “Sorting through e-mail madness” by Kim Komando, January 4.
  • The Fresno Bee, Fresno, CA, 156,309 circulation “More options than ever to retrieve your e-mail” by Kim Komando, Jan. 4.
  • The Post and Courier, Charleston, SC, 108,637 circulation, “Sorting out the e-mail madness” by Kim Komando, January 4.
  • Beacon News, Aurora, IL, 38,373 circ., “Sorting out the e-mail madness” by Kim Komando, Dec. 31.
  • The Courier News, Elgin, IL, 27,582 circ. “Sorting out the e-mail madness” by Kim Komando, Dec. 31.
  • Miami Herald, 482,149circulation Sunday “Service checks for new e-mail even when you’re not online” from New York Times Service, December 13.
  • Internet Surfer Magazine, 95,000 monthly “E-mail Options” by Matthew W. Beale, November 15.
  • Computercredible Magazine, 30,000 bi-monthly by Matthew W. Beale, November 15.
  • Milwaukee Journal Sentinel 290,565 circulation “Keeping e-mail at arm’s length” by David Plotnikoff, December 3.
  • The San Diego Union-Tribune 385,995 daily “MailPush making inroads with its email alert system” by David Plotnikoff, Knight Ridder News Service December 1.
  • The Plain Dealer Cleveland, Ohio 383,586 daily by David Plotnikoff, Knight Ridder News Service November 30.
  • The Times Leader, Wilkes-Barre, Pennsylvania 50,336 daily “Innovations are making e-mail a little more pushy” by David Plotnikoff, November 27.
  • The Herald-Sun Durham, North Carolina 49,883 daily, “Innovations make e-mail more pushy” by David Plotnikoff, Knight Ridder News Service November 29.
  • The Illinois Times Lansing, Indiana 12,000 daily, “Next-Generation email get pushy” by David Plotnikoff, Knight Ridder News Service November 29.
  • The Times Munster, Indiana 89,753 daily, “Next-Generation email get pushy” by David Plotnikoff, Knight Ridder News Service November 29.
  • The Vidette Times Valparaiso, Indiana 16,800 daily, “Next-Generation email get pushy” by David Plotnikoff, Knight Ridder News Service November 29.
  • The Plain Dealer Cleveland, Ohio 383,586 daily, November 30 “Technology Report” taken from Wire Reports, “Speedy Delivery” on MailPush Express.
  • The Courier-Journal (Louisville, Kentucky 231,620 daily) November 30 “What’s New: You Have Mail!” a brief on MailPush Express.
  • Des Moines Business Record, November 23 announcement of MailPush Express.
  • Smart Computing, Notes section, “Push E-Mail” January 1999, ∏ page.
  • Entrepreneur Magazine, “Web Biz Smarts” by Robert McGarvey, December 1998.
  • Beford Publications: Laptop Buyer’s Guide and Handbook, “Taking Your Show on the Road: A Complete Virtual Office” by David Forman December 1998, 50,000 circulation.
  • Dallas Morning News, pick-up “When e-mail push comes to shove” by David Plotnikoff, 11/24 or 12/1.
  • Rochester Democrat and Chronicle, Mark Reilly 12/6. sending
  • PC Today/Smart Computing, “Pushy E-mail” by Trevor Meers, Michael Sweet in Notes section, January issue over ∏ page. sending
  • NetInvestor <http://www.net-investor.com/> , “Push-Technik neu entdeckt furs Handy” (Germany) by Reiner Gaertner.
  • U.S. News and World Report, Susan Gregory Thomas, “News You Can Use: Technology,” December 14 issue and online. Sending 2,303,328 circulation.
  • The News-Sun, Waukegan, Il, “You have mail” by P. Solomon Banda, AP wire November 5. 38,000 daily.
  • ZDNet, “Now E-Mail That Talks to You” from Inter@ctive <mailto:Inter@ctive> Week by Randy Barrett, August 17.
  • San Jose Mercury News, Modem Driver, “When e-mail push comes to shove” by David Plotnikoff, November 22 column.
  • New York Times, Circuits magazine News Watch, “Program Notifies You of E-Mail, If You Can Stay Off the Phone” by Ian Austen November 19.
  • Stan.Comment, Stan Bunger column New Media News online, 13,000 hits daily November 18.
  • EH!mail, hosted by Heinz Tschabitscher in Germany November 17.
  • Business Week online “You Can’t Escape E-Mail—But You Can Manage It” Online Originals by Jessica Loudon, Paul Eng editor, November 16.
  • CNET, “Email You Just Can’t Miss” by Janet Kornblum November 13.
  • CNET, Download.com, “Hotmail Express from Cwebmail” November 9 review.
  • UPI, Frank Schnaue, Financial News wire placed Hotmail Express story November 12.
  • CTI Newsletter, “NECS Provides Free, Enhanced E-Mail Service for U.S. Customers” by Kevin Mayer, August 12, and in News Section of CTI Magazine November 1988, page 20. 50,000 circulation.
  • Internet World, “Company Offers ŒOffline’ Email Notification” by Brian Caulfield, ISP World section page 33, August 2 magazine and online.
  • Web Guide Monthly, “E-Mail Utilities” in Computers Section by Cass Brewer, December Volume 2 Number 9, 800 word roundup, MP got 400-500 words.
  • Des Moines Register, “Email Gets Pushy” by Pat Denato full page in Work and Money supplement, Personal Technology page, October 26. 165,000 daily.
  • Arizona Republic, “E-Mail technology answers the call∑And you never need a keyboard” by Jon Sidener October 19, front page of Section A.
  • Home Office Computing (Curtco), “Turning the Page” Communications section, John Godfrey, Douglas Gantenbein, November issue. Story is a tag on high cost paging, circulation 501,000 rate base.
  • Small Business Computing, “You’ve Got Mail!” by Ellen Ullman, November issue in Intelligence section 200,000 circulation.
  • PC Computing, “Skip Hiring a Receptionist” by Gordon Bass and Nick Sullivan, November issue, Biz supplement 1 million readers #3 IT publication in U.S.
  • Sacramento Bee, “Tech Talk” column on line and off line by Clint Swett October 14, 286,000 readers.
  • Call Center Product News, “E-mail Notification Service Alerts Remote Workers to Messages” by Dave Reiners, October issue, page 35, 4 paragraphs.
  • America’s Network, Technology for the Public Network Since 1909, “Remote E-Mail Notification and Retrieval” by Dave Kopf, in New Products section, October 1, one full column page 55,000 circulation.
  • www.biztravel.com, The Techno Traveler, “You Gotta Have It!” by Robert McGarvey, online column with section on MailPush, August 27.
  • www.newmedianews.com <http://www.newmedianews.com/> Stan.Comment, Stan Bunger column, 13,000 hits to website daily, September 17.
  • Boardwatch, Mecklermedia,”Israeli E-Mail Pager Hits U.S. Market” by Greg Tally, September issue page 30, also online internetnews.com, www.boardwatch.com <http://www.boardwatch.com/> pages 7-8, 700 words.
  • NandOTimes, 40million page views per month, www.techserver.com <http://www.techserver.com/> on August 28, 11:30 a.m., ran as lead story. JV pending with NandOTimes proposed by Marc Schechtman.
  • Reuters Wire Service, “Software that rings you when e-mail arrives” by Eric Auchard, August 27, international and domestic, on and off line: Wired News, Yahoo, etc.
  • CNET, “Even Without PC, Email Finds You” August 29, Reuters story.
  • Associated Press, “More e-mail notification companies getting into the business” by P. Solomon Banda, August 22, on the Iowa news wire.
  • Associated Press, “E-mail Notification Firms Increase” by P. Solomon Banda, September 16 on the national financial wire.
  • Chicago Tribune, “By pager, phone or fax, new service can deliver the e-mail” Business.Technology section, September 28, Associated Press.
  • ZD Journals High Tech Traveler @ work and on the road, “Get your email while off-line with MailPush” by Bob Artner, Cobb Publishing, October issue, Volume 1, Number 1, cover story. 6,000 first run.
  • InfoWorld, “Pipeline” briefs by Jessica Davis, 1 paragraph, on line and off line August 24, 350,000 circulation.
  • Call Center Product News, Dave Reiners, Quick Shots piece August 20, www.telepro.com <http://www.telepro.com/> , 34K circulation.
  • Inter@ctive Week, “Now, Email That Talks To You” by Randy Barrett, ISP Watch August 17, 150,000 circulation.
  • WebNovice Online, Joe Ebner, including MP in September 20, update.
  • Des Moines Business Record, “E-Mail gets easier” Bill Day, June 22.
  • ISP Business News, Phillips publishing, “Email With A Ringer” by Max Smetannikov, August 22.
  • Gannett Westchester Group, Deborah Porterfield, July 8, in 10-15 newspapers.
  • KTVO ABC TV, Craig Brown, ran on the 10 o’clock news July 13.
  • KCRG ABC radio, Gary Barrett, ran interview on July 18.
  • WMT radio, Jim Boyd ran interview on July 19.
  • Fairfield Ledger, “Fairfield group enhances e-mail” by Marni Mellen, Business section, June 15.
  • Sioux City Journal, by Kate Thompson, June 25.
  • Washington Evening Journal, “Fairfield group enhances e-mail delivery with MailPush, by Brooks Taylor, June 22.
  • Ottumwa Courier, “Fairfielder markets automatic e-mail notification service” by Jean Greco, June 24.
  • Iowa Source, feature brief August issue.
 
 
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