Chattem Sunsource

Summary and Results:
In October 1999, DDC launched Repose^®, a new herbal product for Sunsource featuring New York Times best-selling author Harold H. Bloomfield, M.D. as spokesperson. The five-city tour garnered top media bookings in Washington, D.C., New York City, Chicago, Los Angeles and San Diego, including ABC network radio, Westwood One network radio, AARP radio network, Associated Press radio network, and two separate appearances on the Fox TV network. According to Sunsource’s marketing director, our work far surpassed the achievements of a top Chicago-based PR firm they had hired the previous year for a ten-city tour.