Kosher Lube Creates Perfect Storm


Sometimes a “perfect storm” of great media coverage happens when a titillating news item meets an auspicious astrological moment accompanied by a well-worded pitch. That karmically charged convergence in time/space occurred this summer when Trigg Laboratories announced its Wet® personal lubricants had passed muster for being certified kosher.

I remember when the New York Post reporter called to say they were running a story, titled “The Oy of Sex.” He knew this would turn into a major big deal, which it did. The story, which quoted “America’s Rabbi” Shmuley Boteach (author of Kosher Sex), went viral within a day, and we started seeing pickups from as far away as South America, Europe, Asia, and of course, Israel. On the home front, we watched the news being joked about on late night shows including Conan and Chelsea Lately. There’s nothing better than being poked fun at on national TV with millions of viewers. Needless to say, sales of Wet kosher lube went through the roof.

Here’s the opening paragraph of the press release that set off the avalanche:

“As recorded in the book of Deuteronomy over 3200 years ago, Moses gave us The Ten Commandments and the Kosher laws. Since then, we’ve had Kosher hot dogs, Kosher wine and Kosher matzoh. But now, thanks to Trigg Labs, Wet® personal lubricants and intimacy products are also Kosher!”

May it be forever thus…from your lips and keyboard to God’s ear! Amen.