Dara Shlifka

With over a decade in public relations, Dara Shlifka has built a reputation as an aggressive media relations pro who wins top coverage for clients in national outlets including CNN, The Wall Street Journal and USA Today. In the past, her success for Smoothie King, which featured a “free smoothie day” promotion, was a major national success for franchisees–penetrating radio and TV in every market. Dara has been involved in marcom, product launches, and brand-building for companies in a wide range of industries. She works tirelessly to find creative, new ways to garner attention for her clients. She is known for thinking out of the box and providing exceptional focus for every account she services.